So you’ve got social media, what else are you doing?

We’ve been living in a digital age for a while now, making social media an essential part of any marketing strategy. However it’s not the only digital tool or even more broadly marketing tactic you have available. 

What I often see is the creation of a business page on social media ‘because it’s what you have to do’ without really considering how it fits into your broader strategy or getting back to basics - what are you trying to achieve, what do you want your business to look like online, what problem are you solving for your audience and where do people go if they like your business on social media but want to find out more? 

To reach and engage with your audience (which we’ve talked about previously here) and stand out, it’s important to explore other marketing and engagement channels. Here are a few to get you thinking: 

1. Content development and publishing 

   Anyone can write and publish content now. If you have a product or service in the health and wellness sector, have you considered being a thought leader or voice for your niche? Creating high-quality content that is valuable for your audience is a great way to attract new customers and retain existing ones. Content might include: articles, case studies, video, infographics, guides and e-books, webinars, podcasts. The world really is your oyster but make sure you publish it where your audience is. 

2. Email marketing

   Email marketing remains one of the most effective ways to reach and engage with your audience. A well-crafted email can deliver personalised content directly to your subscribers inbox. You can also link to your other content like we mentioned above including social media or a blog or podcast. Email marketing means we can share news, promotions, and product/service benefits that keeps your audience informed and connected to your brand. Can you encourage people to sign up via your website?

   
   

3. Establish a community

   If you are a thought leader in your niche, you might have started establishing a community unknowingly. Can you leverage off this community and use tactics such as word-of-mouth incentives, to create a platform to provide more value just for them? You could do this through private groups or specific email marketing campaign. 

   
   

4. Search Engine Optimisation (SEO)

   SEO is important as it’s how your website is ranked in search engines. Optimise your website by doing a few simple things like; publishing relevant content regularly, update your site's structure so its user friendly, use relevant key words, include alt text on images, make it accessible, optimise it for mobile and include links. This can increase visibility of your site, help people find you and get more organic traffic.  

   
   

5. Partnerships (and I don’t mean an influencer)

   I’m not a big believer in influencer marketing to increase brand value as it’s traditionally been. Instead look to see if there are other brands you can partner with who have similar goals and values to you. Collaborations can include cross promotion, testimonials, social media competitions.

   
   

6. Public relations (PR)

   Essentially PR is managing the reputation of your brand and includes maintaining relationships with stakeholders, customers, the general public and your employees. Examples include media relations, crisis management, events, internal communication and relations with the community and key influencers in your industry. Often it happens behind the scenes (it’s the backstage manager) but is important in creating a positive public image and building trust with existing and potential customers.

   
   

7. Community involvement

   Possibly PRs cousin, community involvement can enhance your brand's reputation and trust. Can you sponsor local events or teams, participate in charity events or collaborate with other local businesses?

   
   

8. Face-to-face engagement (yep no screens!)

   Often this is now underestimated. Attending local networking events, seminars, markets/trade-shows and conferences often opens up opportunities to learn and connect with potential customers and partners. They don’t have to be with people doing the same thing as you either. Conversations with people outside your industry often triggers thought bubbles you could apply in your own business. 

   
   

9. Events and webinars

   Hosting a workshop, expo, seminar or online webinar can create memorable experiences and foster deeper connections with your audience. Do you have a skill you could teach others? Or a product to showcase?

   
   

10. Word-of-mouth

    Another one that’s often underestimated. Implementing a referral program can generate new leads and reward loyal customers. Think incentives like discounts, free products, exclusive access to events.

Of course there are many, many more. Before implementing any of these, it’s important to make sure you know why you’re doing it. This is where we can come in. We work with you to explore options relevant to your business and ensure you diversify your efforts. Together, we can create a comprehensive marketing strategy that meets your goals and sets your brand apart. 

Contact us for a discovery chat.

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