About
Be MindFull is a content and communication studio for whole‑food wellness, small‑farm and paddock‑to‑plate brands. We help you tell your story through warm, honest, factual content that is true to your ethos.
We're just like you.
Hi, I’m Maddie - founder of Be MindFull, mum, marketer of 10+ years, and currently studying nutrition.
I’ve always believed in real food, honest communication, and brands that genuinely care about what they create. Growing up on a farm gave me a special appreciation for where our food and fiber comes from. After working in marketing, communication, advertising and design for over a decade, I realised I wanted to build something more aligned with my values. Something more intentional and rooted in whole‑food living.
Be MindFull is that something.
I'm driven by the beautiful people I work with - whole‑food wellness brands, paddock‑to‑plate cafés, small farms and rural producers who want content that feels warm, grounded and true to their ethos. No fluff. No jargon. No over‑complication. Just honest storytelling and beautiful content that reflects what you stand for.
Being immersed in the world of nutrition through my study and general interst, I bring simple nutrition literacy into my work, helping your audience understand your ingredients, your processes, your values, and why your food matters.
This studio is built on heart, honesty, and whole‑food values.
If that sounds like you, we’ll get along well.
Our brand
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We love our veggies
We frequent our local farmers market on a Sunday often. It fills our cup and we always leave with a waterfall of veggies clinging on for dear life in the bottom of the pram on the walk home.
This year, the beetroots have been particularly spectacular. Roasted beetroot sitting on a baking dish with a dollop of olive oil and salt flakes is a work of art in itself.
Isn't it funny how if we use our childlike imagination we can see shapes in our day-to-day, such as how similar a beetroot and a speech bubble are in shape. Thus our logo was born.