Branding and your digestive system might have more in common than you thought

We eat with our eyes, does that mean your potential clients seek out your services based on how your business looks too?

The visual appeal of food significantly influences our appetite. Just looking at appetising food activates the brain sending signals to the salivary glands to start to prepare the mouth and the stomach for food that is about to be eaten - if you don’t know, this initial stage of digestion is called the Cephalic process. I digress.

Not only does the visual appeal of food influence our perception of taste, but first impressions count particularly colour, texture and how it is arranged and can alter our perception of flavour. In recent years we’ve seen restaurants and foodies alike putting more emphasis on beautifully presented food - influenced by ‘the Gram’.

Your brand is no different. Consistent and effective branding is essential for attracting new clients and building trust, recognition and loyalty among your existing and potential clients. A well thought out brand identity ensures you present as a professional and reliable brand and reflects your business’ personality.

For those of you who don’t know, branding is a unique visual identity for your business, product or service. It reflects your business’ personality and distinguishes you from your competitors. It’s more than a logo. It encompasses your colours, typography, voice, tone, your purpose, mission and values and your messaging.

If you don’t have branding for your business or you do but it’s outdated, consider these 6 reasons why consistent and effective branding is worth the investment.

1. Attracts new clientele:

   Strong branding plays a vital role in how your brand is perceived and sets the tone for all future interactions. Your branding is the first thing people notice and is the make-or-break for a potential client taking the next step in your client journey.
   

2. Builds recognition:

   With so many health and wellness businesses out there, consistency by using the same logo, colours, fonts and tone makes your business instantly recognisable and helps you stand out. For example, when I say ‘Nutra Organics’ I’m sure you can immediately picture the packaging in your mind.
   

3. Establishes trust:

   Being known as a credible and reliable brand isn’t something that happens overnight. It takes time to establish trust with your clients. A large part of this is presenting your brand consistently across all platforms. Inconsistencies can create confusion and dilute trust, meaning you’ll lose clients especially if your competitor is polished.
   

4. Creating loyalty:

   A strong brand creates emotional connections where clients can draw similarities between their values and your brand and its ethics. This is particularly important in the health and wellness space. If your branding is authentic, your clients will understand your values, mission and personality making them feel connected to your brand and more likely to engage and support your business.

   
   

5. Differentiation:

   If you have effective branding, it will highlight what makes your product or service unique and why clients should choose you over competitors. This is your ‘why’ - why did you start your business in the first place? Highlighting your story is particularly important in competitive industries like health and wellness - if people are going to put their health in your hands they want to know you’re in it for the right reasons.

   
   

6. Legitimacy:

   This is often overlooked but is increasingly important with the threat of scams and spam. Consistent branding helps your clients determine the legitimacy of and differentiate messages from you or any potential scammers. It helps them understand if what they’re looking at is mis/dis/mal information too. By taking care of your clients you’ll increase your trust and loyalty - a win, win!

Branding is more than just a logo with pretty colours. It’s the experience you provide your clients and the perception they have of your business in return. It’s how you tell your story, demonstrate what’s important to you, connect with your audience and maintain long term relationships.

At Be MindFull, we combine creativity and strategy to give you no fuss, end-to-end communication services all in one place. If this article has provoked thoughts about your own branding, get in touch. We can provide a free quote for a branding package for your business and book a free discovery chat. It’s never too late to get started. Let's look at where you’re at and come up with a strategy together that gets your potential clients “eating with their eyes”.

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